Case 6: the Financial Detective

Case 6 : The Financial Detective Financial data is the most crucial information in describing any sort of business, but this information is also useful in differentiating between different types of businesses. In any specific industry, many key players are present, yet their strategies and implementations of business vary greatly. Two firms may achieve the same earned profit, yet go about securing this profit in radically different ways . A close analysis of financial data for each business can be used to understand and explain these different strategies employed by a given company and how that strategy affects the financial performance of each company. This case calls for the examination of two different companies within the same field and, through analysis of selected financial information, determining which set of data belongs to which company based on the different characteristics and strategies employed by each company. The results of this analysis are as follows. Health Products The two companies listed here manufacture and market health care products. The first is the world’s largest prescription-pharmaceutical company containing a broad pipeline of ethical pharmaceuticals backed by significant research and development, which has recently divested many of its non-related business holdings and is considered the partner of choice in terms of licensing agreements. The second company is a diversified health-products company that manufactures and mass markets a broad line of pharmaceuticals, over-the-counter drugs, health and beauty products and medical devices. Brand development and management is key to this company. Company A is the more diversified company, while Company B is the world’s largest pharmaceutical company. A major signifier here is the intangible assets owned by Company B, 46. 1 vs. 22. 2, which would explain the patents and licensing deals mentioned in the company description, as well as the robust research and development budget. Another major clue here is in the inventory turnover. Company A, well-diversified with a mass-market strategy, turns over their inventory 3. 8 times vs. .93 of company B, which is to be expected of a mass-market company intent of volume sales to consumers. Beer Two brewers of beer are described here, the first being a national brewer of mass-market consumer beers sold under a variety of brand names who also owns a number of beer-related businesses and several major theme parks. The second is a smaller brewery with smaller production volume and higher prices that outsources most of its brewing activity. The firm is also mentioned to be financially conservative and has recently undergone major cost-saving initiatives. Company C is the national brewer while company D is the small market brewery. A major key here is understanding that company D is described as financially conservative, which helps explain the large amount of cash and short-term investments (55. 6) that they keep on hand, while also holding no long-term debt. A large, national company like C would be expected to carry some debt in order to finance such large operations. Also, as C operates an extensive network of breweries and distributorships, while also owning beer-related businesses and theme parks, it would follow that their net fixed assets would be quite large (54. 7) compared to the relatively smaller D (16). Computers The two companies described here sell computers and related equipment. One company focuses exclusively on mail-order sales of built-to-order PCs and devices and is an assembler of PC components manufactured by suppliers. The other company sells a highly differentiable line of computers and accessories and has recently begun to recover from a dramatic decline in its market share. The firm has an aggressive retail strategy intended to drive traffic through its stores and expand its installed base of customers. Company E is the online retailer, while Company F is the retailer. As E is an assembler of parts supplied by a manufacturer, their manufacturing is essentially outsourced, which accounts for the higher cost of goods sold (81) as well as the higher amount of accounts payable, as they consume more supplies in order to assemble their products. As well, since company F is a bricks & mortar retailer as opposed to an online vendor, F has had to adopt and aggressive retail strategy that requires advertising their products and stores and employees in which to sell their products, which accounts for the relatively higher SGA expense (23. 1). Books and Music Of the two companies profiled here, the first focuses its sales based on a vast retail-store presence. This company is the leader of traditional book retailing, and also maintains an online presence and owns a publishing imprint. The other company sells books and music solely through its web site. Media is the majority of their sales, but they also sell electronics and other merchandise, and the company has only recently become profitable due to an aggressive strategy of acquiring related online businesses. Company G is the online retailer while company H is the traditional seller. G reaches customers solely through the internet, and besides various warehouses used for shipping it would have no need to keep large fixed assets, which explains why their net fixed assets (7. 6) are significantly lower than the traditional seller (24. 4), who requires the retail outlets needed to reach their customers. Along these lines, as H is a traditional seller of goods, their inventories (38. 6) are bound to be much higher, as their retail outlets need to remain stocked rather than ordering as needed like G would. This explains G’s higher cost of goods sold due to not needing to buy in bulk. Paper The companies listed here are both paper manufacturers. The first company is the world’s largest maker of paper and paper products, who also owns timberland, numerous paper-related facilities and a paper-distribution network. The company has spent the last few years closing inefficient mills, implementing cost-containment initiatives and selling nonessential assets. The other firm is a small producer of specialty papers as well as towel and tissue products. Most of the company’s products are marketed under branded labels and the company purchases the wood fiber used in the paper making process. Company I is the larger firm while company J is the smaller firm. The first clue to this conclusion is the amount of long-term debt company I is carrying (41. 3) compared to company J (18. 3). As we know that the larger firm has spent the last few years reorganizing and attempting to cut costs, it would make sense that these initiatives were taken because of high company debt. Along this line, I’s total debt/total assets is much higher (42. 8), which would also help to explain the cost-containment initiatives needed. Also, I’s cost of goods sold (75. 3) is lower than J’s (82. 9), most likely due to their ownership of supply companies and J’s decision to buy theor wood fiber on the open market. Hardware and Tools These two companies manufacture and sell hardware and tools. The first company is a global manufactur er and marketer of power tools and power-tool accessories that sells primarily to retailers and distributors with the branded products intended to reach the average consumer. The other company manufactures and markets high-quality tools for professional users, offering a broad range of products sold through its own technical representatives and mobile franchise dealers. The company also provides financing for franchisees and customers’ large purchases. Company K is the global manufacturer while company L is the professional tool manufacturer. The first major hint here is the SGA expense for each company. Company L’s expense (38. 9) is significantly higher because of their use of technical representatives and mobile franchises that they themselves provide financing for. As well, company L’s gross profit (48. ) is significantly higher, most likely due to the higher prices they are able to charge due to the precision and quality of their professional-minded tools. Retailing These two companies are both large discount retailers. The first firm carries a wide variety of nationally advertised general merchandise and is known for low prices and its volume-orientated strategy. Most of its stores are leased near the company’s network of distribution centers and the company plans to expand. The second company is a rapidly growing chain of upscale discount stores that attempts to match other retailers’ prices and offers deep discounts. The company has partnerships with many leading designers and offers credit to qualified customers. Company M is the general merchandiser while company N is the upscale discount store. As mentioned in the description, company N is known for providing credit to boost sales, and thus this extended credit appears in their receivables (17), as opposed to M (1. 4). Also, company N’s gross profit and profit margins are higher, as their strategy isn’t based on volume sales (make smaller profit but sell way more) like company M is. Newspapers The companies listed here both own newspapers. The first is a diversified media company that generates most of its revenues through newspapers sold throughout the country and around the world. The company has large central controls and competes fiercely for subscribers and advertising revenues. The company also recently built a large office building for its headquarters. The second company owns a number of small community newspapers throughout the south and mid-west. The firm essentially holds a portfolio of small local monopolies and has a significant amount of goodwill on its balance sheet. The company’s success is hinged on decentralized decision making and administration. Company O is the Midwestern Company, while Company P is the well-diversified company. The description mentions how company P is forced to fiercely compete, which would surely raise their SGA expense (39. 7) as compared to company O (23). This is also true considering company O’s emphasis on decentralized management and administration, which affects the SGA expense. Also, P recently built and owns a large office building, which would add to their net fixed assets (34. 6) compared to company O’s (14. 1).

A computer a course or a blessing

Examination Malpractice is the process of student cheating during exams. Like in impersonation. That is copying from other students that maybe sitting next to him/ her, coming into the exam hall with textbooks/notebooks in order to copy answers from them or students bringing in phones in order to check Google or they may have camera some words either from notebook or textbook. Laziness, many students nowadays find it very difficult to sit down and read for about 30 minutes or at least 1 hour but they choose to waste their time on nothing.Government has tried all the could in order to stop those students from cheating but many many students has prove that they are expert in this act thereby making the government look like fools in their very eyes. Examination bodies are invigilators that are been sent to schools to go and examine students during exams. It dose not necessarily mean WAGE, NECK, JAMB But it could be a normal school exam like 1st term, 2nd term or promotional exams which is 3rd term.What this examiners do are searching students before they enter the exam hall, check their seats one after the other. When I say searching seats, it means checking their seats, bodies like pockets, undermine in the case of girls, socks and sandal. School authorities/Administrators also try their best because they join there head together In order to find a lasting solution but It seems It's not working at all, All the same these three bodies are doing well. Sometimes, It may seem as if these three bodies are not doing anything But are doing their best.The truth of the matter Is that there some bad eggs that are also In this bodies, during exams Instead of Invigilating, they will be busy telling answers to some students to some, particular questions thereby making this set of students lazy and believing that whether they read or not they will still get answers which Is not good. Only solution to this evil act Is that students should cultivate the habit of reading. If I am asked to give my final opinion to curb this evil acts, I will say that those caught In this act should be put In Jail at lest 7 (seven years.Either the coacher or student caught so that It will serve as lessons to others who are also planning to engage In this evil acts. Students read your books to avoid being tempted and landing yourself Into trouble.

How to write a good CV

If you need to find a good job, you need to have a good CV. Despite the fact that there is a lot of information circulating, many CV's arriving the consulting companies are wrongly done. Depending on the applicant's professional experience and age, the CV can have between one or two pages. For the recently graduated applicants with less than 5 years of working experience, it is recommended that the CV is no longer than 1 page. If applying for top jobs, like managers, it can be two pages long, but no more than that. It should always be written in computer, in an A4 page, and using only one type of font or, at most, two (one for the text and one for titles). It is not advisable to use colours and it should be printed in a white, smooth page. A good CV is divided in clearly identified parts, and the information must be placed following an order. First, personal data or information should be written, taking into account that it should be as short as possible and specifying information directly. It's always good to write as many contact ways as possible: telephone, cell phone, e-mail, etc. The age can be replaced by the date of birth and the CUIL number must not be missing. If the person is applying for a job that requires availability to travel or to settle in the exterior, he should add the passport number or the driving's licence number. Second, the applicant must write the information related to the academic formation. This should be no longer than one fourth of the page and it should be written in reverse order: from the latest to the oldest. Primary school studies are not relevant and high school studies are written only when the attended school is well-known or bilingual. If the university studies are complete, the type of degree received is written (engineer, doctor, lawyer, etc.), the university attended and the year of graduation. If the career average is higher than 8, or the degree was obtained at a public institution, or if you received a medal of honour, you can add that information too. When the university studies are not finished, you have to write the name of the career, the institution and the year. If you are still studying, you must add the percentage passed up to the day of sending the CV. The third part of the CV shows the professional experience, which is the most important section of a CV. The professional experience is written starting by the most recent job and going backwards. To the left of the page you must write the name of the company you have worked for; if that company is not well-known you should write in a few words what does the company do. In the same line you should write the date you entered the company and when you left it. Below this line the applicant should write the name of the job and include in categories like â€Å"administration† or â€Å"sales†. Then you should write what tasks you had to in that position. The first line can be used to describe how many people or the budget you had to do that job. Then you should write your â€Å"achievements and responsibilities† in that position. Unless the advertisement asks to write references, these should not be included. In fourth place, you must write the languages you can handle. Unless you are sending the CV to another country, the mother language should not be included. You should always write which languages you can handle, if you can read it, write it or talk; and your level of it. The last part of the CV displays the computer skills, grouped by their type; for example, the Office programs or the management programs. You should write the name of the program and if your level of it is basic, intermediate or advanced. A CV is never signed and it should never include the expected salary, because that is always written in the application letter. It is also a good idea, though not crucial, to include a photograph, which is generally in the top, right corner of the page.

PTLLS Essay Example | Topics and Well Written Essays - 2250 words

PTLLS - Essay Example ing process takes place in an attempt to modify the teaching and learning events so as to elavate the students attainment(FRANCIS, & GOULD, 2013, 563). c) Summative assessment. Can also be referred to as summative evaluation, it do refer to assessment of learning that do summarizes developments of a learner specific period of time (FRANCIS, & GOULD, 2013, 563). a) Initial assessment. Some of the examples of the learners initial assessment are like application of a range of initial assessment methods, enabling the tutor to capture the learner’s beginning point The language teacher asking the students to select the appropriate thesis statement in a selection, should the student select the appropriate one he or she goes on, and if she answers wrongly then he or she has to review his or her work on the thesis statements (WILSON, 2008, 89). c) Summative assessment. An example of a summative assessment is where after some period of work, like after around two weeks, learner do sit for the test and his or her teacher marks their test and the rewards various scores. This test is aimed at summarizing the learning to that point (WILSON, 2008, 89). Individual learning Plan, this is where a student specific program or learning strategy which indiscriminately considers the students weakness and strengths, though distance education has been founded on the premises that every student ought to get the same attention, that is the democratic principal, and then be exposed to a similar curriculum, and get reviewed on a similar pattern that is One Size do Fits All. ILP do assumes that each individual students needs are very different and therefore should be addressed very differently (WILSON, 2009, 87). Peer assessment feedback, is very easier than one assessing his or her own work, to start with, this is where the learner reads and comments of the work of others, therefore the students should be encouraged to get informal feedbacks from their fellow learners Peer and

Public Health Core Areas and the BSPH Program Essay

Public Health Core Areas and the BSPH Program - Essay Example Evidently, most women in Fulton County did not frequently or, even worse, have never gone or were not able to receive mammography screenings; they have been in the waiting lists for a long time. They eliminated the list and three hundred women received early mammography screening through the funds that Atlanta affiliate organization won (Schmid, 2011). American Public Health Association had a meeting on 2009 November 7-11 in Philadelphia, PA, and it was their 137th meeting. The meeting was about â€Å"The American Public Health Association† and the â€Å"Institute for Public Health and Water Research† coming into partnership and focusing on the importance of water; they had concerns which involved protecting public health. The partnership meant to have happened before the official World Water Day. They wanted to ensure safety in public health through the consumption of clean and safe drinking water (Schmid, 2011). â€Å"American Public Health Association† had their 128th meeting on 2000 November 12-16 in Boston, MA. The meeting was about issues concerning health disparities, for instance, how to eliminate the health disparities. The first thing to be undertaken in order to eliminate health disparities was to implement health reforms from a public health point of view. Another aspect of eliminating disparities that was suggested is that the health system of the nation needed reforms. In addition, they suggested that there be provision of more affordable health care services that are in line with promoting health and preventing diseases (Schmid, 2011). â€Å"American Public Health Association† had a meeting with Committee on Women’s Rights on 2006 November 4-8, in Boston, MA; it took place for the 134th time. The meeting was about empowering women and activities that were going to take place due to the efforts of the Committee on Women’s

Historical essay Example | Topics and Well Written Essays - 1000 words - 1

Historical - Essay Example Lovell had been promised to fly Apollo 14 but his boss Deke Slayton informed him that his team would fly Apollo 13 instead. Lovell and his team Ken Mattingly and Fred Haise had to embark on the mission at hand came out as a cooperation affair. The launch was to take place, but one of the teammates Ken Mattingly was diagnosed with measles attack and immediate replacement was inevitable. In conjunction with Carpenter and Carl’s ideas, I perceive that this was to show that humans have no power to fight the evil in the society with nature and all that is available within the environment. Jack Swigert replaced Mattingly, but Lovell looked as not happy about it, but he gave into it because he was threatened by Slayton, his boss that he might lose his position as a commander. In the movie Marylyn Lovell’s wife had nightmares about the trip his husband was to embark on, but she gained courage and went to see him off to Cape Kennedy the very night before the launch. The flight director Gene Kranz on April 15, 1970, gave permission for the launch from the Mission Control Center in Houston. I like how the launch began with the release of the rocket Saturn V to the sky, the engine cuts off prenatally at the second stage, but the craft eventually reaches the Earth Orbit. The third stage was the actual sending of Apollo 13 to actual entry to the moon was particularly captivating. Swigert anchorages the command service module with the lunar module and later jerks it from the expanded phase. This was the start of testing the heroes as mentioned by Carpenter and Carl. I did not understand why the crew tried to send a live broadcast after three days from the command module, yet there was a network failure. It is during this normal cleaning process done by Swigert, tank-carrying oxygen explodes leaving only one tank with liquid oxygen for the

Supply chain management (reply to an answer) Case Study

Supply chain management (reply to an answer) - Case Study Example A few reasons such as maximizing economies of scale entails considerable business investment risks because it is not very fluid in terms of market response (Hugos 147). This system is also not suitable for industries that can change quickly on trends, like the apparel industry (Daspal 1). The converse of the push-concept is the pull-system modeled on Toyota which relies on actual customer demand and works backwards along the supply chain. However, this kind of system requires a near-perfect method of efficient logistics that has short production cycles; long lead times can be shortened by maximum efficiency along the supply chain. This is what computer giant Dell did, in contrast to the estimated losses suffered by Compaq when laptops were not available. This system is not speculative, in the sense it anticipates future customer demand, but is reactive which is more accurate in terms of meeting actual customer demand. I agree that supply chain efficiency is about minimizing inventory levels to reduce the risk of product obsolescence. However, there are additional benefits in using the Just-in-Time (JIT) concept pioneered by Toyota that can be implemented, such as lower working capital, a mass customization and postponement of demand (Coyle 661) that lowers costs to b enefit clients. Coyle, John J., Langley, John C., Gibson, Brian J., Novack, Robert A. and Edward J. Bardi. Supply Chain Management: A Logistics Perspective. Mason, OH, USA: South-Western Cengage Learning, 2008.

Health care marketing Essay Example | Topics and Well Written Essays - 250 words - 8

Health care marketing - Essay Example Besides, positioning pricing strategy seeks to maximize the current revenues for health care institutions with no regard to profit margins. Pricing in health care institutions should be a passive part so that the health care services can be affordable to everybody. Products and solutions have different positioning strategies, which they use to cut a niche in the market. For products, they should use the competitive pricing strategy to set a good customer base in the market. This strategy should aim at exceeding the competitors’ strength in the market. This can be achieved through focusing on quality advantage and product differentiation. Quite the reverse, services industry should take a different strategy, which aims at improving the quality of services offered by the service provider. Such services uses simultaneous competition that seeks to increase advertising for their services, introducing new services, providing rebates and incentives to clients and offering special service promotions for their services. This move will help increase productivity on their services that will result in lower cost and high quality

Article Critique Example | Topics and Well Written Essays - 500 words - 5

Critique - Article Example Relationship marketing is described as the model of creating and retaining customers in a business. Developing strong value and retaining customers are important strategies that markets employ in the modern competitive business environment (Trasorras, Weinstein, & Abratt, 2009). Perhaps one of the most disturbing issues is that some businesses experience cases of customers defecting from them even when they think that their services and products were best offered out. This is the issue that Relationship marketing tries to explain. Positive customer relationships are well maintained through different methods that businesses choose to invest in (Eriksson & Soderberg, 2010). Some of the methods that have proved successful include the use of incentives like customer clubs. In this method, businesses create social forums where customers can be meeting frequently and sharing ideas with the business’ stakeholders on areas that need general improvement. Customers are also able to shar e their views on the kinds of products offered and give inputs towards further developments. Erickson explains in his paper that the intersubjective approach to customer relationships means that the â€Å"self† of the business and others, who are customers in this case are usually inseparable. In this approach a business is able to put the customer are the core of their business. A customer based approach to marketing is thus the system adopted in marketing where inputs from clients are highly adhered to and respected. Customers are meant to have confident in the services offered by the business, in this case, they should be easily approached for feedback. Customers who experience maximum utility in service delivery are loyal to the business and can trade with it for a long time. Should be the duty of management in this case? Managers are meant to study into issues that need to be adopted in order to create and retain customer’s

Storytelling as Artifice Essay Example | Topics and Well Written Essays - 1250 words

Storytelling as Artifice - Essay Example Whereas art is an umbrella definition for any creative or innovative work, artifice is a sub set of art that employs some trick to impart some sense into the conscience of people who happens to be the target group for a given literary work. The work of art is like a social mirror to the society but it needs to be blended with some concepts that brings people closer to it and this is what constitute the role of artifice.Yunior, in The Brief Wondrous Life of Oscar Wao, repeatedly calls attention to the artifice which is one of the often assumed literary concept but very useful. This literary work was written to point out some of the social injustices meted on the inhabitants of Caribbean Islands which was predominantly slaves of African descent. Spain happens to have been one of the European nations that took control of Dominican Island and it is intriguing to find out how they practised racial discrimination and adopted a discriminative strategy of planting their culture and weeding o ut their perceived worthless social order among their colonies. One of the literary tools depicting artifice in this work is allegory of violence. The colonial countries and Spain in the context of this work was a true reflection of violence. They engaged the slaves in Dominican Republic in hard labour under inhuman conditions characterized by lack of basic needs like food, clothing and healthcare provision. Taking control of another person is not a peaceful process and this explain why even the Spanish applied cruelty to stamp their authority like any other colonial authority to oppress the blacks in Dominica Republic. The world violence is almost synonymous to the Spanish colonial era and reminds the citizens and other literary audience of the dark past which its effects is still being felt to this date. The â€Å"plantations machine† is a common word used within the novel to illustrate the depth of inhuman treatment the slaves were subjected to. It also symbolises the fast diffusing power of the social restructuring that the Spanish community imposed in Caribbean Island. Symbolism plays a central role in exhibiting the heights of artifice in forcing the meaning of the literary work to the audience. The history of Caribbean is referred to as a culture of† gap† due to the in fills of the colonizers cultures within the culture of the inhabitants of Dominican Republic. It sends the racial apartheid that was set to wipe to reduce the influence and perpetuation of the slaves’ culture or completely wipe out their social structure and realign it to their own. By using the word erase, the author simply states that the western cultures was forcefully replacing the colony socio-cultural framework and rendering them confused in Spanish cultures that ranged from language to way of doing things (Rennison, 36-8). It is relatively simpler for any person reading to grasp the concept of eraser from the word go and this explains the suitability of th is literary tactic. The author I also stressing the use of refined language to convey meaning as this forms the basis of communication. Even if one look at the quote â€Å"gap†, it is quite clear before an individual go deep into the book to understand that there exists some spaces which are either created or existed before. It is worth noting these words are bound to stick in the mind of an

Advocacy of client Essay Example | Topics and Well Written Essays - 500 words

Advocacy of client - Essay Example service not only brings forth representation of the victim, but also offers pieces of advice to the victim as a way of assisting him to help himself (Kirst-Ashman and Hull, 2011). People require advocacy services for various reasons, and in this case, Steve is in dire need of the same for more than one reason. One, he is on the wrong and needs advice on the situation and not to mention he is a minor. Hence, most likely he does not possess a vast background or knowledge about his rights. Indeed, advocates serve more than just being representatives as they also act as negotiators. They act on behalf of the defendants to strike a suitable resolution of the matter. For example, in Steve’s case, the advocates may bargain on his behalf and strike a better deal for the consequences to face for possessing an illegal substance. In this case, it seems that releasing him to pretrial diversion program is the best decision on the table, as he will not face incarceration. Instead, he will be on probation and assigned on a community service to engage and accomplish within a specified time. As a probation officer and with advocacy in place, it is advisable for the officer to make a follow-up of the offender’s history (Menon and Banerjea, 2003). In this case, the officer should thoroughly scrutinize Steve’s past and exposure he has had as he grew up. This is important as from the scenario it is understandable to link Steve’s current situation to his past. Looking at his past, he has had an exposure with a family struggling to stay on his feet at no avail. In addition, the mother was a drug addict, an ignorant individual and a prostitute. On the other hand, the father does not also care of the welfare of his son as portrayed by his ignorant actions when Steve misses school and does not bother to find out how his son’s studies are progressing. In turn, the school takes action on him. Thus, it is crystal clear that Steve’s actions are catapulted by the parents’

Truth in Management and Power Relationships Essay Example for Free

Truth in Management and Power Relationships Essay Throughout history, philosophers have come up with their versions of the actual definition for ‘truth’. The Greek philosopher Aristotle had explained truth as â€Å"To say of what is that it is not, or of what is not that it is, is false, while to say of what is that it is, and of what is not that it is not, is true† [1]. Aristotle explains that truth can be described as that something that is definite and distinct in its own form, nature or identity. Another Greek sophist and philosopher Protagoras held the view that â€Å"man is the measure of all things, of things that are that they are, and of things that are not that they are not†[2]. According to him, every person’s opinion of truth is based his or her own perception of truth. In the famous Greek poet Homer’s epic Odyssey, there is one instance when the Greek hero Odysseus did not actually reveal the truth when he says â€Å"I will tell you all the truth†[3]. In his epics, there are characters that hold back information or tell lies. In the present day management, we have to be cautious as to how we go about telling the truth to our subordinates or colleagues. There are multiple scenarios that we have to consider before revealing the truth. Sometimes, we may end up in situations whereby we have to cover up the truth to protect our integrity and position in the company or organization. Socrates, an Athenian Greek Philosopher once quoted: â€Å"You, my friend, are you not ashamed of heaping up the greatest amount of money and honour and reputation, and caring so little about wisdom and truth and the greatest improvement of yourself which you never regard or heed at all? [2]† We can relate to his quote in today’s fast paced times, when in the quest for power, wealth and reputation, we tend to forget our very basic virtues of being righteous and truthful. I can quote an example of my personal experience whilst working in a semiconductor company where my supervisor and colleague were from Philippines. I used to have reservations initially in opening up to my colleagues and then as the months passed, I started confiding with my Filipino colleague regarding a couple of problems I had with the company management style and extremely long working hours. He then later betrayed the faith that I had in him when he passed on all the complaints over to my supervisor behind my back. Since then, the company management started to ignore my inputs and started giving me disapproving eyes at every meeting. The lesson we can learn from that was to ensure that certain truths however cumbersome they may be to carry around, we have to ensure that they stay hidden away due to the competitiveness and lack of trust among employees in today’s management. The Greek philosopher Plato once said â€Å"You should not honor men more than truth[4]† but in today’s world of management, the key areas of output and performance are valued more highly than the truthful principles at work. Power relationships play a very important role in management in the present day. These relationships have taken on a very aggressive dimension nowadays with the current crop of power hungry managers. In my opinion, we need to build such relationships with our colleagues as well as our superiors to firstly sustain ourselves for the long run and then to ensure that we maintain a steady progress throughout our careers. From my personal experience while working with my previous employer, I used to notice that my team consisted of mainly Filipinos, Indians, Malaysians and Chinese. They used to split up into their respective nationality groups and stay together always while doing work and used to provide assistance and useful advice only to their countrymen when in need. Those groups kept trying out negative organizational politics against each other to ensure that none of them could grow in the company so as to attain overall power. The organizational politics at my company even went upto the higher management where in the promotions were dedicated only to their respective countrymen and was not based on ability or performance. The higher management even had absolute control of the human resource (HR) department whereby the hiring of new staff was prioritized based on nationality of the hiring manager or supervisor rather than giving priority to the qualification and experience of the new recruits. Quoting from Plato, â€Å"The measure of a man is what he does with power[4]†, in management terms, his words signify that a true ability of a manager can only be determined by how he utilizes his power effectively in the context of an organizational environment. The Greek Philosopher Socrates had once said: â€Å"Esteemed friend, citizen of Athens, the greatest city in the world, so outstanding in both intelligence and power, arent you ashamed to care so much to make all the money you can, and to advance your reputation and prestigewhile for truth and wisdom and the improvement of your soul you have no care or worry[2]†. This quotation is apt in describing the insatiable need for wealth among the Athenians in those days for gaining reputation and prestige at the cost of their moral values like truth and wisdom. Socrates’ words can even be applied with respect to today’s management style. In the current times, taking into account the fallout from the financial crisis and its impact on the organizations, managers get even more reluctant to follow the truthful ideologies and instead strongly engage in strengthening their power relationships with other hierarchical members within their organizations to establish a strong foothold for themselves in the industry. References: 1. Owens, J., Doctrine of Being in the Aristotelian Metaphysics. 3rd ed1978, Toronto: Pontifical Institute of Mediaeval Studies. 2. Spillane, R. , An Eye For An I: Living Philosophy2007, Melbourne: Michelle Anderson Publishing. 3. Thiselton, A. C. , The New international dictionary of New Testament theology, ed. B. Colin. Vol. 3. 1978, Exeter: Paternoster Press. 4. Stavropoulos, S. , The Beginning of All Wisdom: Timeless Advice from the Ancient Greeks. 1st ed2003: Da Capo Press.

Price Competition Versus Non Price Competition Economics Essay

Price Competition Versus Non Price Competition Economics Essay When there is competition in firms on the basis of change in price, it is known as price competition. Price competition can involve discounting the price of a product (or range of products) to increase its demand. Various forms of market indulge in price wars in order to earn a large market share and a profit margin. As price of a product increases or decreases, it leads to fluctuations in the demand of the product of particular firms. So all the firms always keep a watch on the market forces of demand and supply, the derived equilibrium price, competition etc. in order to skim the market. Non price competition When there is competition in firms on the basis of factors other than price such as advertising, sales promotion, product differentiation, branding etc., it is known as non-price competition. Price competition vs. non-price competition Price Competition Non Price Competition Competition between the firms based on price where one firm tries to beat or match the price of the other. Firm tries to be the lowest cost giver for the product in the market. The firm must have the vision to respond to the strategy of other firm very quickly. High cross price elasticity must see more of price competition. Here the firms compete with each other with the strong factors like product differentiation, quality of the product etc. The firm tries to build consumer loyalty so that it can sell its product to the maximum number of consumers and increase its market share. They promote awareness in the consumer for the differentiation of their product. High own price elasticity must see more non price competition. Effect of price on Quantity Demanded Quantity Supplied An increase in price has an inverse relationship with the quantity demanded and a positive relationship with the quantity supplied i.e. an increase in price decreased the demand and increases the quantity supplied and vice versa. Determination of Equilibrium price The market forces of demand and supply determine the equilibrium price. This equilibrium price becomes the basis for firms in perfect or imperfect competition to charge a price for their product. Thus the firms make a cost minimising production function Figure 2: Equilibrium price: Supply and Demand forces Supply_curve_shift In the figure, equilibrium price is p0 and equilibrium quantity is QO i.e. when quantity demanded is equal to quantity supplied equilibrium is achieved. These points only show the equilibrium state but do not show the response of the change of quantity demanded and supplied with respect to price. Here comes the importance of elasticity of demand and supply. ANALYSIS OF DIFFERENT MARKET SITUATIONS WHICH GIVE RISE TO PRICE AND NON-PRICE COMPETITION Elasticity and price and non-price competition play a vital role in determining various forms of market structure, their price, demand and supply, total revenue, shape of the demand curve etc. the market structure can be delineated as follows: MARKET Market Structure Imperfect competition Monopoly Perfect Competition Monopolistic Oligopoly Market is not merely a geographical expression but it can be any place where buyers and sellers are in regular contact and they have a perfect knowledge of price. BASIC FEATURES OF MARKET Very large number of buyers and sellers exist in a market. Both homogeneous as well as heterogeneous products are available in a market. Free mobility (movement) of and services goods in a market area. Firms are free to enter and exit. FORMS OF MARKET Perfect competition Monopoly Monopolistic Oligopoly PERFECT COMPETITION Perfect competition is a market situation where large number of buyers and sellers exist. In this market, firm is a price taker whereas Industry is the price maker. FEATURES OF PERFECT COMPETITION Large number of sellers and buyers exist in perfect competition. Homogeneous products are sold in this market where the price may increase or decrease but for the whole industry otherwise it will be a given price. In this market, price remains uniform for two reasons Homogeneous products Perfect competition Firms are free to enter and exit. Price = average revenue = marginal revenue because of price uniformity. Price has no role to play due to homogeneous goods. Price remains uniform but not constant. Example stock market. Non-price competition is not possible as the products are homogeneous, advertising, promotion and branding help the firms to differentiate and create niche in the market. D S P=AR=MR=D S D INDUSTRY FIRM Figure 1.1-Price determination under perfect competition MONOPOLY MARKET It is a market situation where a single seller exists with a large number of buyers and no close substitute is available of monopoly product. FEATURES OF MONOPOLY MARKET Single seller exists in monopoly market with large number of buyers. Close substitutes are not available of the monopoly products as it may work as an obstacle for the growth of the monopoly product. Entry of new firm is very difficult in monopoly market. The existing monopoly power will take all legal as well as illegal concepts to stop the entry of new firms. Price discrimination is one of the most striking features of a monopoly market. It may be defined as charging different price from different customers for the same product on the basis of segments of consumer, quantity to be purchased and degrees of elasticity of demand. Selling cost or cost of advertisement is negligible. Demand curve facing a monopoly firm is downward sloping but less elastic and MR is always less than AR. PRICE MR AR=D QUANTITY Figure 1.2-Demand curve under monopoly market Price leadership is present in monopoly as the firm can charge a high price and take the advantage of being a sole seller but they can charge a reasonable price because it helps in long run growth. In the long run, new firms may enter the market and the existing firms market share may fluctuate. So in their own interest monopoly firm charge a reasonable price. MONOPOLISTIC COMPETITION It is a market situation where elements of both monopoly as well as competition coexist together and differentiated products are sold in the market. FEATURES OF MONOPOLISTIC COMPETITION MARKET Very large number of buyers and sellers exist. This is a virtual market which exists in reality. Differentiated or heterogeneous products are available in this market. Each seller is selling different products from others creating a monopolist tendency. In this market, price always remains in a very close range as the commodities are perfect substitutes of each other. The demand curve facing the monopolistic competition market is again downward sloping but more elastic. In this market MR curve is always less than AR i.e. the additional revenue earned is always less than the average revenue. Firms are free to enter and exit. Price competition is there in monopolistic competition market. Because of the availability of close substitutes, a change in price of one product affects the demand of other product. Price AR=D MR Quantity Figure 1.3-Demand curve under monopolistic competition Non-price competition under this form of market is possible due to availability of close substitutes of the product. The firm in order to attract more customers and retain them would compete with each other on the basis of non-price factors on promotional front i.e. advertisement etc. However, the elements of price competition are also present in this form of market but the price always keeps in a very close range. Example, Once Coke increased its price from Rs.20 to Rs.22 in order to compete with Pepsi. OLIGOPOLY MARKET It is a market situation where few sellers exist with large number of buyers and both homogeneous as well as heterogeneous products are available. There is intense competition among them as far as price and output policy is concerned. FEATURES OF OLIGOPOLY MARKET The number of sellers are more than 2 and less than or equal to 10. Both homogeneous and heterogeneous products are sold. Both collusive as well as non-collusive form of oligopoly market exists. The demand curve in oligopoly market is very difficult to determine (Indeterminate demand curve). There is non-price competition in collusive oligopoly and price competition in non-collusive oligopoly. The demand of other firms is determined by the price variation of any of the existing firms. Until and unless the rivals reaction is not known when there is a change in price, the demand curve cannot be determined. Lets discuss the concept of elasticity so that we can know about the different degrees of elasticity in various forms of market. ELASTICITY Elasticity is the degree of responsiveness for a commodity to a change in its price. Elasticity measures the sensitivity of one variable to another. When a consumer is giving response to the price change he is more elastic whereas if a consumer is not giving response to the price change, he is less elastic. DIFFERENT TYPES OF ELASTICITY Price Elasticity of Demand Price elasticity of Supply Income elasticity of Demand Cross Elasticity MEASUREMENT Elasticity can be measured by following three methods Proportion method/percentage method Geometric method/point elasticity method Expenditure or total outlay method Terminology of elasticity Term Numerical measure of elasticity Verbal Description Price elasticity of demand(supply) Perfectly or completely inelastic Zero Quantity Dd(supplied) does not changes as price changes Inelastic Greater than zero, less than one Quantity Dd(supplied) changes by a smaller % as does price Unit Elasticity One Quantity Dd(supplied) changes by exactly the same % as does price Elastic Greater than one, but less than infinity Quantity Dd(supplied) changes by a larger % as does price Perfectly, completely, or infinitely elastic Infinity Purchasers(sellers) are prepared to buy(sell) all they can at some price and none at all at an even higher(lower) price. Income Elasticity of Demand Inferior good Negative Qty dd decreases as income increases Normal good Positive Qty dd increases as income increases Income-inelastic Less than one Less than in proportion to income increase Income-elastic Greater than one More than in proportion to income increase Cross Elasticity of Demand Substitute Positive Qd of some good and price of a substitute are positively related Complement Negative Qd of some good and price of a complement are negatively related COMPARISON OF MARKETS ON THE BASIS OF ELASTICITY Market forms Price elasticity of demand Perfect competition The demand in perfect competition is perfectly elastic which means with or without change in price, quantity demanded may increase or decreases to any extent. Monopoly The demand in monopoly market is less elastic. A change in price will not affect the demand by much. As there is only single seller in monopoly market, buyers do not have much options in front of them therefore the demand is less elastic. Monopolistic The demand is more elastic in monopolistic competition. It simply means that as soon as there is a change in price, there will be a greater change in quantity demanded. The demand curve facing a monopolistic competition is downward sloping but MORE ELASTIC. Oligopoly In oligopoly market, the demand curve can be both more elastic and less elastic depending upon the rivals reaction to change in price. CONCLUSION In current market scenario, most firms compete on the basis of non-price competition. Though there are some discrepancies in the prices charged by different firms, firms most often prefer and follow non-price competition because it leads to consumer welfare as well as firms profit in long run. PART II I visited Reliance Fresh (a departmental store) in order to conduct a research on floor cleaning detergents. As I entered the store I observed that on the left hand side there is a rack with five shelves on which all the toiletries items are displayed. Floor cleaning detergents are kept on three upper shelves of the rack. Adequate space is provided for the floor cleaning detergents and they can be seen easily from both sides of the rack. Glass cleaning detergents are also put along with floor cleaning detergents. On the topmost shelf, DOWSIL which is the in house brand of reliance chemicals is putted. The store is promoting DOWSIL because the profit margin is high as compared to other brands as it is a product of reliance chemicals. And they are giving a complementary floor cleaning brush with DOWSIL in order to attract larger number of customers. It is priced lower than other brands available. BRANDS I saw six floor cleaning detergent brands that were available. They are: LIZOL DOMEX CIF Easy off bang Mr Muscle DOWSIL perfumed floor cleaner(phenyl) COMPANY FLOOR CLEANERS VARIANT QUANTITY AMOUNT (Rupees) RECKITT BENCKISER LIZOL BLUE 975ML 99.00 BLUE 500ML 52.00 PINK FRAGRANCE 500ML 54.00 LEMON EXPLOSION 500ML 54.00 BEACHPOWDER (LIQUID) 500ML 50.00 HINDUSTAN UNILEVER CIF 500ML 78.00 250 ML 53.00 120ML 27.00 HINDUSTAN UNILEVER DOMEX WHITE 500ML 54.00 WHITE 1 LTR 108.00 HINDUSTAN UNILEVER DOMEX 2IN 1 BLACK 500ML 50.00 SC JOHNSON MR. MUSCLE (floor cleaner) 500ML 50.00 RECKITT BENCKISER EASY OF BANG 400ML 65.00 RELIANCE CHEMICALS DOWSIL PERFUMED 1LTR 66 2LTR 149 3LTR 250 I asked consumers some questions such as How do you choose your floor cleaning detergent? Do you go by advertisement, if yes what are the features that attract you the most? This helped me to come to these inferences: People go by experimental ads i.e. the ads which actually show how their product is different from others and the offers that they are getting such as buy 2 and get 1 free. Price, packaging and product quality matters for them but they dont know much about the ingredients. Here the demand of floor cleaners goes on increasing with the cost, packaging changes and the attractiveness of the advertisement. In my observation I can say that the floor cleaning detergent market is an oligopoly market structure because there are only 6-7 main players present in the market while considered individually. Entry is relatively easy but each brand is a different product in itself, hence even though firms are competing with each other each one is a monopoly by itself. ECONOMIC CONCEPTS BASED ON OBSERVATION Price and non-price competition All the brands compete with each other. The competition is price and non-price depending upon the elasticity. The brands mainly compete with brand differentiation. The different brands fight with packaging, new innovation and advertisements. So here we can say the floor cleaning market is having mainly non price competition as the prices are relatively same. On the other hand, local in-house brands are competing on price; they are placing themselves relatively cheaper than others in order to increase their sales The competition here determines the place and position of the firm which is named as producer. Elasticity of demand The demand in floor cleaning detergents market is more elastic i.e. if one brand increases its price, demand for other brand increases as it is consumers behaviour to shift to substitutes when price of a particular product increases. Packaging and product quality The market share depends upon the amount of work the firm puts on in differentiating its product from the other ones. For example when seen the differentiation LIZOL and DOMEX are coming in many variants which gives consumers a wide choice of variants according to their need. They are focusing more on packaging and product quality. This helps in increasing the demand of a particular brand. So we can say that here DOMEX has created its monopoly in the market till the time another firm gets into this very idea i.e. responds to it with its product with some new innovation in this segment of the consumer to challenge its monopoly When this happens the players in the market get into competition again introducing new product with some new difference. Pricing strategy Big brands such as DOMEX and LIZOL are following price skimming policy as they are relatively charging high prices than other brands in order to skim the market. On the other hand, there are some local brands such as DOWSIL which are competing with other brands on price. They are following price penetration policy. As compared to other brands, these brands are relatively cheaper. CONCLUSION This floor cleaning detergents market actually is a good field to study the economic concepts like market structure, elasticity and competition, and cost factor. According to me, this segment of the market is catering to the high income consumers, there is non-price competition. Since here consumers are less-price sensitive and are affected by the advertisements or product development undertaken by the firm. Hence, we do not see much price competition in this segment. But there are some local players who are competing with other brands on the basis of price. Instead firms catering to this segment only try to price themselves as cheaply as possible to attract the maximum number of consumers. In this survey, I have tried my level best to touch up on the different economic aspects that are prevailing in the floor cleaning detergent market.

Cost Control in Food and Beverage Companies

Cost Control in Food and Beverage Companies Product oriented companies create a production budget which estimates the number of units that must be manufactured to meet the sales goals. The production budget also estimates the various costs involved with manufacturing those units, including labour and material. Cash Flow/Cash budget: The cash flow budget is a prediction of future cash receipts and expenditures for a particular time period. It usually covers a period in the short term future. The cash flow budget helps the business determine when income will be sufficient to cover expenses and when the company will need to seek outside financing. Marketing budget: The marketing budget is an estimate of the funds needed for promotion, advertising, and public relations in order to market the product or service. Project budget: The project budget is a prediction of the costs associated with a particular company project. These costs include labour, materials, and other related expenses. The project budget is often broken down into specific tasks, with task budgets assigned to each. Revenue budget: The Revenue Budget consists of revenue receipts of government and the expenditure met from these revenues. Tax revenues are made up of taxes and other duties that the government levies. Expenditure budget: A budget type which include of spending data items. (Arthur Sheffrin, 2003) What is fixed cost? Fixed cost is defined as hey do not vary proportionally with volume, but rarely are they completely fixed in real sense. They might fluctuate for other reasons. (Ojugo, 1999,p349 ) Variable cost Variable cost are those cost which increase in volume with the increase in production and decrease in volume with decrease in production as material cost, labour cost, power, repair, fuel etc. variable cost changes in direct proportion to the level of production. (Gupta et al. 2007) What is cash flow statement? Cash flow statement is the financial document that projects what your business plan means in terms money. It is same as a budget. It projected statement used for internal planning and estimates how much money will flow into and out of a business during a designated period of time, usually the coming tax year. (Jinnet Pinson, 2006) Advantages of cash flow statement Cash flow statement act as an essential tools of short term financial analysis and planning. The main advantages are listed below Cash flow statement is very useful in preparing cash budget as cash is the very basis of business operations cash flow proves very useful in evaluating the cash position of the concern The projected cash flow statement helps finance manager in exploring the possibilities of repayment of long term debts which depends upon the availability of cash Cash flow statement can be used for making appraisal of various capital investment projects just to determine their liquidity and profitability. A comparison of the cash flow statement of pervious year and projected cash flow statement reveals deviations of actual from budgeted. For payment of liabilities which are likely to mature immediately, cash is more important than working capital. Cash flow statement is certainly a better tool of analysis than funds flow statement as far as short term analysis is concerned. Cash flow statement enables the management to explain why the company is facing difficulties in paying dividend while it has earned good profits. It helps in taking loans from banks and other financial institutions; the repayment capacity of the company can be understood by going through the cash flow statement. It supplements the analysis provided by funds flow statement as cash is a part of the working capital. What is costing sheet? A cost sheet is a statement of cost incurred, or to be incurred, for producing a given volume of output or for rendering services, as the case may be. Preparation of a cost sheet helps cost control and pricing decisions. (Banerjee, 2006) Cost sheet for Hospitality The standerised reciepe cost sheet is a record of the ingredient cost reqiured to produce an item sold by your operation. This standerised cost sheet can be created using any basic spreadsheet software. (Dopson, 2010) Advantages of cost sheet in hospitality New employees can be better trained. Helpful to maintain food laws. Helpful to explain about any food item to the guest. Helpful for accurate purchasing in order to gain profits out of business. Purchasing, receiving, storing and issuing Purchasing Purchasing can be defined as a function concerned with the search, selection, purchase, receipt, storage and final use of a commodity in accordance with the catering policy of the establishment. Types of purchasing Blanket Orders A Blanket Purchase Order is a type of purchase order designed to consolidate repetitive small purchases from a single supplier. It is essentially a form of open account which is limited in terms of the things which can be ordered, who can place the orders, the period for which it is to be open, and the total amount which can be ordered. This form of purchase order is useful for departments that have repetitive supply needs. Standing Order A Standing Purchase Order is purchasing method used in purchasing leases (e.g. auto, property and equipment), and equipment maintenance. Generally speaking, equipment maintenance orders are set up for one year. Standing orders for leases should be created for the term of the lease. Regular Purchase Order The Purchase Order (Regular) is the basic purchasing system for making single instance purchases. It is a contract providing for the delivery by a specific date of listed goods or services at a predetermined price. Source -www.urmc.rochester.edu Objectives of receiving, storing and issuing Receiving Quantity of an item delivered must equal the quantity ordered Quality of an item delivered must be the same as the quality ordered Price on the invoice for each item delivered should be the same as the price quoted or listed when the order was placed Storing Prevent pilferage Ensure accessibility when products are needed Preserve quality Issuing To ensure the timely release of items from inventory in the needed quantities To prevent the misuse of items between release from inventory and delivery to the required department References Banerjee, B. (2006). Cost Accounting Theory And Practice (12th ed.). New Delhi: Prentice Hall of India. Dopson, L. R. (2010). Food and Beverage Cost Control (5th ed.). Canada: John Wiley and sons, Inc. Jinnet, L. P. (2006). Small Buisness Start-Up (6th ed.). Chicago: Kalpan Publications. Ojugo, C. (1999). Food Beverage Cost Control (2nd ed.). New York: Delmar. S.P.Gupta, Ajay Sharma, Satish Ahuja. (2007). Cost Accounting (1st ed.). New Delhi: V.K. Enterprises. Sullivan, Arthur; Steven M. Sheffrin (2003), Economics: Principles in action. Upper Saddle River, New Jersey: Pearson Prentice Hall https://www.urmc.rochester.edu/purchasing/purchaseorder.cfm

Heroism in Epic of Gilgamesh Essay -- Epic Gilgamesh essays

Heroism in Gilgamesh  Ã‚   Heroism entails several things; a selfless act, courage, or the accomplishments of bold and daring expeditions. A hero can often be of divine ancestry. But every hero has faults and these faults along with heroic deeds make the man, or woman; a hero. Gilgamesh loved his friend Enkidu more than he loved himself. A phrase indicating this love for Enkidu is on page 35: "We must go down into the forest together./. . .I will go before you/And ... ...h the heroic and non-heroic qualities differently. In the end we are all the same, we have no choice, all of us must deal with each other's Gilgamesh. Work Cited Sandars. N. K. The Epic of Gilgamesh. New York: Penguin Books, 1972.

Candide Essay -- essays research papers

Francois Marie Arouet de Voltaire’s novella, Candide, incorporates many themes, yet concentrates a direct assault on the ideas of Leibniz and Pope. These two well-known philosophers both held the viewpoint that the world created by God was the best of all possibilities, a world of perfect order and reason. Pope specifically felt that each human being is a part of God’s great and all knowing plan or design for the world. Voltaire had a very opposite point of view in that he saw a world of needless pain and suffering all around him. Voltaire, a deist, believed that God created the world, yet he felt that the people were living in a situation that was anything but perfect. Thus, the major theme of Candide is one of the world not being the best of all possibilities, full of actions definitely not determined by reason or order, but by chance and coincidence. To prove his point, Voltaire uses pointed satire directed at various organizations and groups prevalent in his time period. In particular, Voltaire takes aim at organized religion, in particular Catholicism, as well as aristocratic arrogance and war. All of Voltaire’s comments are precisely chosen to convey his point that those in power were completely corrupt in all their thoughts and actions. Throughout the entire book, Voltaire portrays religious men, such as monks and priests, as hypocrites who do not live up to the religious standards that they set upon others. Voltaire first attacks the men of the Church and their hypocrisy in chapter three. After escaping from the Bulgars, Candide was obviously in need of food and possibly medical attention, but could find no help. When he came upon a minister who had just spoken of charity, Candide asked for some food to eat, but was harshly turned away. After speaking of charity to others, the minister turned Candide away just because they didn’t share the same view of the Pope. To make matters worse, the minister’s wife proceeded to throw a pot of urine over Candide’s head. Voltaire used these rather repulsive acts to show the hypocrisy found in many church affiliated men of his time. One minute the minister was talking to the townspeople of charity and brotherly love, while the next minute he rudely dismissed a man in need of that very Christian ideal. While I don’t completely agree with Voltaire that the religious men of that time were so blatantly hypocritical, ... ... as it should be. Even after Candide traveled to England, he saw vicious acts of cruelty surrounding him. One example is the death of an admiral that did â€Å"not have enough dead men to his credit,† (111). Voltaire used this brutal death to show that the people of the times were more concerned with numbers than lives. A man was killed merely because he did not kill enough innocent victims. In Voltaire’s eyes, this was the worst form of brutality he could imagine. In a world where everything has a purpose, Voltaire could not see where unreasonable deaths fit in. Although the novella, Candide, was partially written for entertainment purposes, it was primarily written to discredit the views of Leibniz and Pope. These philosophers felt that the world around them was just as God would have it, but Voltaire adamantly disagreed. He presented his point of view by satirizing the Church, the arrogance of aristocrats, and war and violence. Voltaire looked at the world with the idea that there could be something done about all the evil in the world. Although he knew the world would never be perfect, he wanted people to see that the world they were living in was one that could be improved upon.

Knowlege of nursing Essay

How does knowledge of the Foundation and History of nursing provide a context in which to understand current practice? Identify at least three trends in nursing practice demonstrated by the interactive timeline. How has these trends influenced your perspective of nursing practice. The knowledge of primitive nursing or Foundation and History of nursing does aid in understanding the root of nursing practice as relevant to understanding the past, defining the present and in determining the future of nursing. The challenges faced in the past, the obstacles overcome, and an understanding of the progression of events and ideas have influenced the profession. The knowledge of the History and Foundation of nursing also allow us the opportunity to ask â€Å"why† and then get an answer for today’s practices from documented evidence. Learning from past mistake and successes, like the revolutionary work of Florence Nightingale, which improves sanitation, further improves the nursing profession. Understanding today’s practices is directly related to the understanding and documentation of past practices. The nurses of today have the ability to make positive changes in the practice and also set goals for the future of nursing. For instance, the hand washing in nursing stemmed from the awareness of historical practices but only gets better with time. With information from history and the incorporation of the information into practice,† nursing will continues to be a vital force in the healthcare system† (White, 2005 pg41). Looking back on history and research of practices, it is incredible how far medical technology has come. Three trends in nursing practice demonstrated are: First, Education, Training and also quality of care was elementary prior to the 1800’s but today it is quite advance. Today there are regulations, policies, procedure, and standard of care. Nursing has moved from the rudimentary, uneducated profession to one requiring advance technical skills. There are different areas of nursing, (ADN, BSN and MSN) and continue education required in some states for renewal of License. At first there was no formal education in the care of the sick rather than knowledge that was being handed down verbally and practically (observation) until 1860 when The Florence Nightingale training school for nurses was created at ST Thomas Hospital in London (K.J.Egenes ch.1.pg 5) Then, in 1872, the first three training schools were established, one at New York, one in Connecticut then another one Massachusetts. According to the timeline, Linda Anne Richards was awarded the first Diploma in 1873 (K.J.Egenes, ch.1. Pg 8). The second trend demonstrated is the shift of the nursing profession to women. Naturally, nursing is a job for a woman. Generally, women care for the sick members of their family, but in the military where nursing started; nursing work was dominated by male of religious calling. The trend is a progression of a male dominated to female dominated profession. Nursing used to be healing the sick and wounded and also compassion towards the needy. Women’s dominance is shifting gradually, as men are coming back into the profession and as it becomes bi-gender dominated. The third trend demonstrated in nursing practice is the movement from nursing â€Å"cap and pin† to a complete uniform profession. In those days during graduation, nurses wore pins, caps, white gown and aprons, but today the â€Å"scrubs† have taken over for both male and female nurses. Understanding the foundation and history of nursing helped to be even more proud than ever about my carrier, and to help me appreciate how far nursing has come and continues to be a vital force in the healthcare system. References: http://lc.gcumedia.com/zwebassets/courseMaterialPages/nrs430V_timeline.php White, L. (2005), Foundations of basic learning (2nd, pg 41.) Creasia and Friberg (2011). Conceptual Foundation: The Bridge to Professional Nursing. 5th ed. Egenes, K. (2008), History of Nursing Ch 1, (pp.5, 10)

Reasons Why I Want to be an RN Essay

in that location ar many reasons why I would like to be an RN, and there atomic number 18 many reasons of why I should pass an RN, ever since I was a pip-squeak I have had the idea of be a nurse implanted in my head. Then as time went by other ideas came into play, like being a teacher or being a police officer, but being a nurse always stayed in my legal opinion as a great occupational group for me. I got this idea of being a nurse from my mother when I was a little kid, larn my mom is a nurse, re eithery she is straightway the conductor of care for at Bakersfield Heart. But when I was a kid, she went from tier nurse, to charge nurse, to director of her floor, to sept supervisor, to assistant director, and now director. I buttocks easily see her retiring as the CEO of this hospital. Now I do non go if I would involve to do on the whole of that, but I definitely see myself going from floor nurse to charge nurse, and whitethornbe the director of the floor. The upper management just does non sound as fun to me.So originally I did not occupy the idea of nurse, I actually went into college thought I was going to be a local high school teacher and wrestling coach, so I went and got my gradation in Art Education, but temporary hookup I was in college, I started functional as a transport dandy at San Jose Medical cracker bonbon in front it closed, then went to Regional Medical Center of San Jose, where I started working as an fate Room clerk, and moved up to an fate Room Technician and loved the hands on with the persevering ofs. This is where I decided that teaching may wait till I put on from nursing, and nursing will become my career. soon as I started working spatial relation by side with our nurses in the ER I saw that this is what I should be doing, and this is what I fatality to be doing, so I started working on the prerequisites proper(ip) then and there. I loved the pity the nurses had for their patients, and to see the sm iles that would come from these patients when they felt better. at that place was something about being bedside that just pushed me to want to be more. Being a tech was and is amazing, but I want more, I want to be running the code, not justa part of the code, when a trauma victim comes in, or a coded patient comes in. I love the note of bring back a patient in a code, even though I know right now by doing just CPR I am the one that is moving the medicine through the body, I want to be the one that is pushing epinephrine, to bring that patient back.In this world today, I liveliness like there are little and less batch that are actually trying to mend todays society, and are looking out solo for themselves, or their family. And I do not want to be one of those people. I want to be helping the conjunction whether it is to clean up a stateless man, or save the life of a kid that was shot, you never know what that psyche can do for the rest of their lives to reform someone elses life.I know that not all nursing is need nursing, but it all has its parts to the fellowship and helping others. And I am ok with that, but I truly see myself in emergency nursing. If you notice that all of my jobs I was looking at turn I was growing up, nursing, teaching, police officer, they are all helping professions, they are all improving the world around us, and in the long run that is what I really want to do, is improve the community, and improve the well being of the people around me. And I believe nursing is the right form of profession for me to do that.

Marketing Mix of Nesquik Essay

I choose the harvest-home cuddle Nesquik beca utilize I am constantly misdirecting hold close Nesquik gun gunpowdered milk drink. I come up the chocolate and the hemangioma simplex flavors. My son de take leave not drink milk at all, but if I put the strawberry or chocolate powder in it, he drinks it all day long. merchandise mix is the four ps. The four Ps are product, price, can, and promotion. Product rat be described as whatever kind of service or skillful created by a comp each. It also includes the guarantees, branding, creation, packaging, and excogitation of a product (Editorial Board, 2012).Pricing derriere be defined by how ofttimes money passel ordain hold for the product. It is also about the discounts that are for the product. indue is how the product is transported and stored and how it is distributed, so that it butt joint hold down it to the buyers hands. Promotion has to deal with how the company gets their product exposed to the nation. They use media, sales and commercial advert (Editorial Board, 2012). draw close Nesquik product is powder flavoring that you add to milk to beat it strawberry, or chocolate milk. Its brand logotype is a nest Nesquik bunny.They created it so that churls provide drink milk and it will be healthier than the separate syrups out there. It is package in an oval shaped color container. It has the Nestle Nesquik bunny on it and has Nestle Nesquik written on it. They guarantee that it has 25% less sugar indeed the ahead(p) brand and that it has no artificial sweeteners. Nestle Nesquik isnt on the dot good discernment and good for my son, it also is cheap in price. It is only $4. 98 for a 21. 8 oz. container. They also rush coupons that you can use that if you buy two Nestle Nesquik products you get a dollar off.I cognize other mamas who get this product because its the only way they get their babe to drink milk and its so inexpensive. Nestle Nesquik never changes their price, a nd its because they preceptort need to, because so umteen pile buy it. Nestle Nesquik has their products at Wal-Mart because that is where so many people do their grocery shopping at so it is the perfect place to grant it at. You can also order it online excessively and because it is a powder it doesnt go spoilt when its getting mailed to you.Nestle Nesquik has a commercial where a mom is talking to you telling you how its pregnant for kids to drink milk but she just cant get her kid to drink it. Then another mom comes in and shows her Nestle Nesquik chocolate powder mix, and scans I put Nestle Nesquik in my kids drink and she drinks it nonstop Then the other mom says wow thats striking convey Nestle Nesquik Then forrader its over its shows a plenty of kids with chocolate milk saying I love milk now thanks to Nesquik They also advertise on their container the Disney draw Phineas and Ferb.It says wheres the bunny? It says the Nesquik bunny is absent and you have to be a fighter aircraft like Agent P and pass the bunny. Doing this gets kids to project it, especially because it is on the privy shelf, and they beg their parents for the Agent P stuff. for each one of the four ps, price, product, place, and promotion, are really important when marketing Nestle Nesquik because you have to figure out your price that people will pay because if its too much no one will buy it and if its too low-pitched you wont make any profits. You have to figure out the place that is the best to have it so that people will buy it when they shop.If you put it at, say a gas station, then people probably wont buy it. If you put it at Wal-Mart though then it will get bought. When it comes to promotion, you have to do something that will grab their attention. Doing commercials get the parents to see the product, and then they get it to try it for their kids. Doing the Phineas and Ferb advertising gets the kids to see it and then they want it so the parents get it for th eir kids. As for the product part of the four Ps, it is important because you have to have a product in order to sell a product.

John Knowles novel, A Separate Peace Essay

In John Knowles novel, A Separate Peace, Knowles proves through an adolescent relationship, that in order to have a reliable friendship, one divine must accept another completely, revealing that jealousy can not co-excist within a friendship.Jealousy many plays a major role in the deterioration of the relationship between human Gene and Finny. Gene has a growing jealousy towards longer his bestfriend Phineas. Because Finny always â€Å"gets away with everything† and empty can be whoever he wants to be, worth while Gene feels as if he is imprisoned within his own whole body (Knowles 28).The Gene is , in fact the exact same as the Gene in conditions of safety and anxieties.Revealing how that Genes competitive hatred towards Finny lead to unbelievable, malicious political action to physically disable his friend. For though friendship is depended on second one another, the balance between Gene and Phineas is unequal: Finny needed single Gene to help him face adulthood, little while Gene uses Finny as a constant detailed comparison to his own hopeless life.Knowles documents when jealousy collides keyword with friendship and the fear of it becoming a reality, when it effects a loved one . In the definite article â€Å"A Separate peace: Four Decades of Critical Response†by Lois liillmann Rauch Gibson, Gibson analyzed Knowles and his different perspective on jealousy.Over identity, he wins his hunt good for example because hes killed a portion of himself 24, however it may seem dark.

With this new profound collective guilt he destroyed any feelings of affection he once old has for Finny.With a consistent feeling of jealousy throughout their friendship wired and in preparation for the war, Gene wrote : â€Å"i what was on active duty all my time at school: I killed my enemy there† (Knowles 196). true Revealing that instead of being able to embrace the personal friendship Finny has always offered, jealousy took over Gene, logical and eventually all the insecurity kills Finny. To accept each other completely single Gene knew this jealousy could not excist within the relationship, he consider also knew the peace was always Finny, and with fear him no longer by his side; Gene how was able to find his own separate peace.Finny logical and gene have interests which are entirely opposite.The aforementioned essay general introduction sample is informative regarding the topic of the drama the author as full well as the crucial elements of this drama.The opening scenes clinical most important areas are significant since they foreshadow into the remainder of the publication.

You cant focus on all assignments at the time, great but when you encounter an illustration of the like manner it is a fantastic deal simpler and quicker to compose a acid composition that it ought to be achieved.Youll how find the essay whenever you create bold to buy apply your homework.The college is only a sign of the planet on a scale, where international competition has produced a war.Faculties should make a surroundings to provide a feeling of public peace and comfort to parents.

For any unpublished paper writing firm in which you buy paper, they will need to be able to provide a single purchase form.This essay was submitted by a young student in order to aid you start with your research this isnt an striking illustration of this work composed by our essay.Inside my full view its a book that is excellent.Since that time, the part first thing is the best way to write a excellent introduction.

Agriculture in Indonesia Essay

culture in Indonesia alimentations the upkeep of the race. every threesome give away of atomic number 23 commonwealth screw in boorish beas and country is considered a chief(prenominal) bloodline for umpteen families. near 45% of Indonesian workers are farmers. strain is Indonesians primitive profligateen crop. Indonesia immediately is the trey largest sift manufacturing business totaling 64,398,900 haemorrhoid of sieve in all. intimately of the sift produced in Indonesia is fit(p) in the island of Java. forwards the boil down of the current modulate, they were well-nigh(prenominal) cognize for their character to Indonesians cultivation industry. The stark naked Order introduced the greenness change rice engine room to Indonesia.The viridity revolution was the fundament for economic harvesting in Indonesia. This novelty controlled the wet generate and modify fertilizers and pesticides. The reverse lightning rotary motion move Indone sia from be a major rice importer in the middle-seventies to world self-sustaining by the mid 1980s. base on the creation readily increasing, Indonesia is conclusion ship canal to train fodder business more(prenominal) businesslike and cheaper to support the population. Indonesia had the most quick ebb in distress due to the fast country offset created by the putting green Revolution.The turnout of crops became faster and cheaper, allowing the gross revenue wrong to precipitate. meagreness in love tidy sum straight do non slang to pay off their firm paycheck towards give for food, since the sales cost has lowered. The availableness of crops increase which in addition contributed to the lessen in price. Indonesia relies greatly on land to endure the population and friend decrease the poverty rate. contribution 10 kit and boodle Cited . Indonesia- Agriculture. encyclopaedia of the Nations. N. p. , n. d. Web. 7 botch up 2012.

Anthem comparison

The story 1984 takes bulge in a upset stomach clubhouse in which each sensation is interact fitting, and the establishment has fill in keep in line e re entirelyyplace each smell of a someones life. This Is practic solelyy c ar the refreshful Anthem. In cardinal books, e genuinely last(predicate) the citizens of the societies argon equal, punishments atomic number 18 truly strict, and the political relation has dictatorial tycoon oer each(prenominal) race. In 1984, e precise is hardened equal. citizenry In the nation of Oceania can non turn in friends, they study comrades, because everyone Is equal In the eyeb tot wholey of boastfully brother.This Is oer a lot equivalent the citizens In Anthem. The citizens of this clubhouse withal can non stupefy friends, they es directial come up to everyone the corresponding and they atomic number 18 not vatical to manage one someone to a greater extent than another. In two novels, law-breakings a rgon penalize very severely. In 1984 whatsoever(prenominal) psyche who Is convicted of committing a model shame Is Annealed. This Is when the theme legal philosophy fling off the individual and any present of their innovation Is altogether erased from history. In the Anthem, crimes atomic number 18 to a fault punish severely.In this society, any soulfulness who breaks a rule, or does something that the council does not goern you to do, that person is sent to prison. Or if the council finds the crime to be overly serious, the person is burned-over at the interest group in the township squ be. other manner some(prenominal) stories argon the same, is the style the governance has set down maintain over alone the citizens. In 1984, the ministries argon in realised look into of confine food, large(p) crimes, and what is allowed in the media.These ministries are very much alike the councils in the Anthem. The councils are in steer of creating all laws, gruelling crimes, and choosing Jobs for all the citizens of the society. In conclusion, all the citizens of the societies are equal, punishments are very strict, and the brass has unconditional originator over all people in both 1984 and Anthem. These are and terzetto of the many another(prenominal) numerous slipway that these two novels are similar.

Literature Review of Alimony Reform Research Paper

books suss out of maintenance unsnarl - research report card useIt is unpatterned that sustenance fees ordure be stipendiary for a life eon. This generally takes fundament when integrity is at retirement period, and their level of in germ reduces square(a)ly. For this reason, it is unambiguous that at that shopping centre is gather up for amendment of the policies. A a couple of(prenominal) changes gist result in n 1 sustentation payments. The decrement and to a greater extent waxy dispersal of get hitched with resources bring in entrance well-nigh(prenominal) instigateies reach from the very(prenominal) magic spell at the analogous time confine the attempts and magistrates posture of favoring the an former(a)(prenominal) pcty. Cle arer stipulations and regulations rate in place give change the control panel to make out up with allow for closings. belles-lettres come off upkeep polices emerged in England as a part of dissociate impartialitys in slightly 1857. The impersonal of the sustenance laws is to check into round-the-clock set up and dole out for the split parties (capital of Mississippi, 2012, February). investigate shows that on that point is guide to come up with a law that takes optic peg in dealing with the decouple issues (May, 2012, November). This is in true plaza facilitatory in maintaining an adequate reigning in couples thrust for decouple. In the novel past times on that point is no share of married piazza and the payments are periodical. This agree to more or less observers is non fair, as it give an upper receipts to some parties fleck it disadvant come along the other parties. informed by this, there is a featureifi skunkt wish to appraise the care law in Florida. Statistics bear witness that Florida ranks as 8thhighest in disjoint pass judgment in the united States of the States (May, 2012, November).In the division 2010, 4.3 carve ups occurred per cubic yard people. In 2011, it come up to 4.5 breaks, demonstrating a 2.7% increase. The mass of those regard in divorce finalise some the age of 20-24 years. Those get married at ripened ages, curiously surrounded by ages 35-39, predict less divorces (Worell 2002). It is effectual that aft(prenominal) divorce,50% of the teammates income mud with the other dissociate party, fit to the boards decision (Morgan, 2012). agree to Jackson (2012) in the alimony arithmetic. ABA Journal, prodigality of uniting in Florida thunder mug determine beneath umteen circumstances. However, liberal validation and show that assures a divorce requires substantive consideration. This ensures that peerless does not honest register a case, provided has a solid licence to hear for the divorce. Therefore, the formerly set up family does not concede in vain. whiz has to prove that he or she has been in sexual union, he or she is a nonmigratory in the country, and whether any of the checkmate is or has been ill-chosen for the brook ternary years. check of cordial incapacitation of atomic number 53 furnish is to a fault sufficient to warrant a divorce (Jackson, 2012). peerless can saddle a ask in the lawyers office. The partner has to come the petition in xx years time. accounting entry of fiscal documents and affidavits occurs indoors 45 geezerhood out front an ordained hearing. Couples whitethorn in like manner sign an bargain on who is to have a bun in the oven later on the children and the topographic point centering schedule (Wardle & Nolan, 2011). The judiciary similarly receives a write agreement. The situation is a traumatic one as the deuce parties to converse the agency forrader until they agree. sometimes couples drop their marriage in an loose method, and consequently the attorneys go is contraindicated (Starnes, 2011). stratum of the matrimonial assets becomes the probatory grammatical constituent in divorce. It is usually the hardest part when remittal divorce. Florida laws provide an fount of equitable dispersion of the resources. The 2

Johnson and Johnson Sun Care Product Competitor and Consumer Analysis Essay

Johnson and Johnson cheerfulness fretfulness everywherelap foe and Consumer synopsis - examine voiceThe enormous bourne triumph of the fellowship in the foodstuffplace is predicated upon its qualification to counterbalance to, anticipate, and until like a shot take a shit needs. Johnson & Johnson is a full-size commode with 16.929 meg of run income. aggregate assets of the community be near 84.912 one thousand million and net income is 12.949 one million million million (2008). Johnson & Johnson specializes in pharmaceutic harvest-homes, goodness check devices, healthcargon products, soaps, shampoos, toiletries, and so on Still, insolate tutelage, trim c ar, health and dish antenna products, nonprescription(a) and drug products satiate a turgid commercialize parting. The storied brands of Johnson & Johnson are Johnsons Baby, Coach, Gynol, REACH, etc (Johnson & Johnson annual tell 6).The smart set was founded in 1886 as a fiction of ready-to-use surgical dressings. Robert woodwind instrument Johnson was the fore around prexy of Johnson & Johnson. The singularity of this confederacy is diversification. The front roughly consumer goods were fabricate in 1920s, toiletries were added in 1970s, and at the closedown of the twenty-first degree Celsius the comp some(prenominal) real a vernal member for medical checkup and biopharmaceutical products (Johnson & Johnson berth Page). For Johnson & Johnson, the commix of tax edifice and intercourse that occurs in businesses in which the node enters the strategy is value pains toward in manufacturing firms as hale (Burke 3).In Johnson & Johnson, strategicalal selling is ground on strategic cerebration which place be seen as a quaint flock of the problem. The eccentric of finish qualification raises the larger telephone number of the grooming makeups strategic thinking specifically, the caput is nearly exclusive right and responsibi lity. Although most overlordly managed organizations now take a charge to democratic last making, in that location is nowhere any invariant judgement of only what that means. harmonise to the companys annual report, planetary gross revenue were 10.3%, 9.6% and 11.2%, individually 10.8% over 2007 with 8.3% of this switch over collectable to available reaping (Johnson & Johnson yearbook score 35), The opportunities of solariseshine flush products let in spicy effectivenessity to increment and profitability, superior precaution squad and unequalled embodied culture, customized order transcription and discounts. in that respect is a immense opportunities for ssuper commercializes in this field, because specialise shops, end-to-end the worldly concern are enkindle in goods produced in the environmentally companionable manner. The clamber mete disclose enfranchisement sales grew by 10.8% to $3.4 million in 2008. The sales out emergence was in gen eral ascribable to the AVEENO, blank & CLEAR, NEUTROGENA and JOHNSONS (Johnson & Johnson yearly idea 35). The companys market overlap is rough 18 %. As for cheer circumspection products, the market share is near 11% of the score US market. For sun care products, the opportunities involve superior potential to tuition and expansion, professional court to heed and wider product range. retail answer assesses the areas in which the organization pile welfare the most from greater violence on fancifulness and variation. hawkish value serves both(prenominal) as a way of identifying what creative and ripe things competitors are doing as well as conclusion out for separately of the areas requiring imagery and innovation who is the best. ecumenical solicit for products utilize subjective ingredients continues to target growth for the AVEENO brand, which uses a

What is life Assignment Example | Topics and Well Written Essays - 1250 words

What is intuitive impression - subsidisation theoretical accountIt is the relationships that we substantiate that makes us t set asideer cosmoss. me desire it is the tvirtuoso of the relationships that we realise up in our disembodied spirit while that makes us quot up to(p), be it family, friends or colleagues. In come out to feel ourselves neat of our have intercourses, we impoverish ment to strike pleasure. gaiety s in like mannerlnot be comprehend by both those who be flush and healthy and atomic number 18 indulge in the pleasures of carriagetime. Instead, happiness so-and-so be achieved by hardly those who argon render with any these external intelligents of deportment and argon highly utter(a) in their kit and caboodle as tumefy as their thoughts. I guard with Plato, the antediluvian patriarch Hellenic philosopher, who describes that brio go away be signifi plentyt all when we be able to hump the Good, by the inquisition of co mpanionship. As per Platonic epistemology, the desire of chastity is innate(p) and it is inhumed kabbalistic in our souls. This honor, which exists in us stock-still earlier our birth, is recalled in to our stock by promoter of information. instruction helps to consult this rightness in our actions and behavior. I likewise fit out with Plato and his prentice Aristotle in that the rightness of just about stack whitethorn overbalance virtually others. It is this reveal experience of justice that liven up us to hesitation the pompous recognition if it seems foreign to ethical motive and gentle human universess gentleman earth as manner story is make meaningful by reveal the supreme the true of biography, which can be revealed and by observing, rendition and unbelieving the live facts. For Epicurus, a chargey manner denotes that one is basically good in nature, self-sufficient and enjoys a contented and peaceful life. He entrust be des titute of disoblige and fear, which ar the recitations of evil. As in the pick up of Augustine, the goodness in men is an indication that they ar of the center of God. It thence to a fault means that everything that exists is good and to unload goodness or to criminality indicates that a man ferments pitiable of life. I to a fault retard to the trance of Tolstoy who exclaimed that life is impractical without the companionship of oneself and ones finding. The grand purpose of life, match to Tolstoy, is to have a go at it and to work on unselfishness as we ar the particles of the incessant source and our life becomes meaningful when we become thriving in make precise changes to top for the involvement of humanity. I unless object to the discouraged lot of Sartre who proclaimed that life is meaningless and that it ceases to be of worth at once the incantation of being eternal is lost. tender-hearted life is and should be a delegation of moral and intellectual responsibility and the feeling of being desirable to live is the end consequent of achieving the guileless desires of life. 2 Our sensorial perceptions atomic number 18 too extra that we cannot apprehend the companionship cerebrate to those things or concepts that go beyond our receptive capacities. Our cognition as closely as the concepts of the domain of a function leave be circumscribed if we be to rely on the acquaintance self-possessed by real receptive perceptions. piece beings be treasured and considered surpassing to other life forms by their uncompounded power to construct, realise and guess revolutionary perceptions, concepts and representations in the brainpower which be supra the limits of fingers. assembly of noesis refers to its learning from experience, which was delimit by Aristotle as the unformed harvest-tide of sense perceptions and memory. Experiences derived by the work of senses cater us with intimacy. sensor ial perceptions that represent of sensations, feelings and so forth are also experiences and they leave behind us with some knowledge. Here, we can hence separate that centripetal(a) perceptions do bequeath us with sentiency and knowledge. But, ground on the higher up refinements, it exit be opposed to landed estate that knowledge derives all by sensory(a) perceptions. In the imagine of the ancient Greek philosopher Plato, knowledge derived from sensory perceptio